World of Wonder was an immersive carnival created to celebrate the launch of WeightWatchers’ CreatorClass and reintroduce the brand’s food-forward philosophy to a new generation. Set against a backdrop of color, light, and unapologetic fun, the experience featured interactive games like “Break a Plate” and “Points Pop Quiz,” all designed to reinforce core WW messages like self-love, balance, and joy in eating. I led the creative throughline that connected every touchpoint—from recipe sampling and QR-driven discovery to custom fanny packs, influencer shoutouts, and a prize wall filled with playful, craveable rewards. With a wink to nostalgia and a push past old perceptions, World of Wonder invited guests to fully engage with the WW lifestyle—and walk away feeling like winners.