HAIR HIDEAWAY BY NEXXUS

INFLUENCER BRAND TRIP

Hair Hideaway by Nexxus was a four-day brand trip designed to introduce the new styling collection to a curated group of 10 it-girl influencers. Set against the stunning backdrop of Paradero Resort, the experience was built to highlight the anti-humidity and heat-protective properties of the products through a series of styling moments and stress tests. The hero moment of the trip centered around our custom-built beach club, where celebrity stylist Carliss led a rope braid ponytail tutorial before guests headed straight into a surf lesson—an unforgettable experience and the ultimate product stress test. Every touchpoint was infused with thoughtful product integration and custom branding that celebrated local artistry and the natural aesthetic of the location.