Hotel Nexxus was imagined as a sensorial escape—a two-day luxury experience designed to position Nexxus as the go-to for science-backed styling among Gen Z and Millennial audiences. I led the creative from initial pitch through installation, translating product attributes into immersive brand touchpoints: a botanically inspired bar, an elevator photo moment, and the “Locks Lab,” where guests engaged directly with Nexxus scientists. Transforming a raw venue into a fully realized, content-rich hotel environment required extensive spatial planning, fabrication oversight, and cross-functional vendor coordination. The result was a high-impact experience that blended beauty, science, and shareability—earning organic buzz from 100+ influencers and media.