Vaseline Racquet Club was a one-day brand takeover staged during the US Open to launch the new ProVita B3 lotions—ultra-light, fast-absorbing, and non-slip by design. We brought the product promise to life through an immersive tennis experience: guests applied the lotion before heading to the court for a clinic with a pro, followed by a surprise match appearance from Olympian Jordan Chiles. Every inch of the club felt like an elevated, irreverent take on tennis-core—complete with oversized tennis props, bedazzled products, and locker surprises featuring champagne and floral fragrance reveals. With custom merch, hand massages, and a fully branded pro shop, the event invited guests to play, lounge, and feel like a pro—while experiencing the product in action.