Hotel Nexxus

Product Launch Experiential Event 
 

Mirror partnered with Nexxus to concept, source a venue, design and execute "Hotel Nexxus" a luxury 2-day event for invited influencers and media to learn about and experience all that the new Nexxus styling products have to offer. Touchpoints included a salon where guests got their hair professionally styled using the Nexxus hero product, an elevator photo opp complete with functioning doors, a bar featuring drinks infused with the botanicals that make up the product, a "gift shop" featuring personalization on custom curated gift bags for each guest, and the "Locks Lab" where guests learned about the science behind the products from Nexxus experts.