Executive Creative Director

Mirror NYC

I led the concept and full execution of Hotel Nexxus—a two-day luxury brand experience designed to connect Nexxus with GenZ and Millennial audiences. From pitch through production, I oversaw creative direction, branding, spatial design, fabrication, sourcing, and vendor management. We transformed a blank space into an immersive, science-meets-style hotel experience, hosting 100 influencers across salon treatments, interactive installations, and education touchpoints led by Nexxus experts. Every detail was crafted to bring the brand’s science-backed story to life in an elevated, social-first way.